Since 1996, decision makers worldwide have soughtStep Ahead's services to
Identify unmet needs to generate new product ideas (QFD, Needs Assessment),
Evaluate concepts (Qualitative & Quantitative),
Assess new product design (Human Factors, Prototype testing, Clinical Studies),
Conduct extensive pricing studies and evaluate strategies (Discrete Choice, Conjoint)
Determine entry strategies (co-author marketing and strategic plans, clinical studies),
Accurately project market sizes and sales forecasts,
Develop and track measureable marketing plans,
Evaluate business plans, market analyses and provide competitive assessments.
Our goal is to put you a Step Ahead by providing the knowledge you need to make astute, actionable decisions at the best cost.
Step Aheadhas extensive experience in global marketing research and forecasting. We have been commissioned to conduct projects in thirty-three countries, including many multi-national projects.
Our clients range from multi-national to small, start up companies primarily in medical devices, pharmaceuticals and over-the-counter products. In addition, venture capitalists, advertising agencies, domestic and international marketing research firms call us for assistance on highly scientific and international projects.
Step Aheadis experienced in multiple Medical Device and Pharma markets, such as Endocrinology, Neurology, Oncology, Ophthalmology, and Otology as well as multiple OTC markets.
Step Ahead offers assistance in identifying your true marketing needs, obtaining this information and turning it into actionable solutions through complementary areas of expertise:
To better serve our clients, Step Ahead is building a confidential panel of healthcare consumers and professionals. As a participant you may be asked to complete brief surveys...but you always have the right to choose which ones you wish to complete.